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Negative Keywords: What They Are & How to Use Them – Semrush
What Are Negative Keywords? Negative keywords are words or phrases you can add to pay-per-click (PPC) campaigns to prevent your ads from appearing on irrelevant sites or videos. Or in search results when users search for those terms (or closely related
Guide to Using Negative Keywords PPC Advertising – Neil Patel
Negative keywords prevent your ads from showing up for irrelevant search terms, improving the efficiency of your ad spend. Using negative keywords can boost your overall ROI by focusing on relevant traffic and minimizing wasteful clicks.
About negative keywords – Google Ads Help
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of…
Negative keyword list 101 (With Examples) – Alpha Efficiency.™
Negative keywords (also known as negative match) are specific words or phrases that prevent your ad from being shown to anyone that is searching for that keyword or phrase. These keyword phrases can be added at the group level or the campaign level in your Google Ads account.
Negative Keywords 101: Boosting Ad Relevance – Instapage
Negative keywords (aka "negative match") are specific words or phrases that prevent ads from being displayed to anyone who is searching for that keyword or phrase. PPC marketers identify these phrases after careful campaign analysis of which keywords are generating clicks and ultimately leads or revenue.
What are Negative Keywords? How to Use Them Free Starter List – HawkSEM
Negative keywords are words or phrases you exclude, or block, from your PPC campaigns. This prevents your ads from showing up for irrelevant or low-intent searches. The result? More targeted ads and higher ROI. Negative keywords allow your paid search
Negative Keywords: Everything You Need to Know in 2025 – Shane Barker
Negative keywords are just as important as keywords for your PPC campaigns. They help you optimize your ads and get them in front of your target audience. They also help you reduce the cost of your ads and increase your CTR, conversion rate, and quality score.
Negative Keywords: Stop Getting Penalized on Google – Nuoptima
A negative keyword is a type of keyword used in pay-per-click (PPC) advertising to prevent ads from being shown to users who search for or visit websites that include that specific term. This helps advertisers avoid irrelevant traffic, save on ad spend, and improve the overall effectiveness of their campaigns by ensuring ads are only …
