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LinkedIn Learning's Best Google Ads Course for Beginners (Brad Batesole) Google Ads Essential Training is an introductory and practical course that will teach you the foundations of pay-per-click (PPC) advertising with Google Ads. Taught by marketing specialist Brad Batesole, you'll learn how to set up and manage Google Ads campaigns, write effective ads, and track your results.

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Google Adwords (now known as Google Ads) is an advertising platform owned by Google. Advertisers can use this platform to position their ads in the Google Search Result Pages, Google Products (YouTube, Gmail, Discover), and thousands of other websites participating in the AdWords program as publishers (that's Google Adsense ).

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